Cactus Partners led the first institutional investment in Brandworks, an original design manufacturer that turns ideas into fully engineered, market-ready products. Founded by Ishwar Kumhar and Nikita Kumawat, the company takes a research-led, design-first approach to building next-generation electronics for leading Indian and global brands.

Despite operating with limited resources and without external capital for many years, the founders demonstrated exceptional execution capability, consistently scaling the business while maintaining strong profitability. Their ability to select the right product categories, rapidly develop designs, and win market ... share from prominent electronics brands highlights a disciplined and highly effective operating model grounded in healthy unit economics.

Brandworks is also positioned to benefit from powerful industry shifts. The “Make in India” and “China plus one” movements, combined with rising demand for high-tech manufacturing across sectors such as consumer electronics, aerospace, and medical devices, create a long runway for growth. India’s increasing focus on domestic production and reduced reliance on finished-goods imports further strengthens the company’s prospects.

With a sharp focus on innovation, strong founder clarity, and expanding traction across categories like audio, fintech hardware, wearables, payment devices, and surveillance, Brandworks is well on its way to becoming the preferred manufacturing partner for brands seeking future-ready products.

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