From early growth stage
to scaling sustainably.
Growth
Acceleration
Playbook (GAP)
hands-on
We use our proprietary 4-pronged Growth Acceleration Playbook, (GAP™), a hands-on approach to help early growth-stage start-ups scale with focus and discipline.
Growth Levers
- Provide depth and width for founders’ to brainstorm, debate competing strategic priorities and plan for their next phase of growth.
- Specifics such as 3-year vision, product mix and pricing strategy.
- Building focus on what matters, what not to do, shared learnings.
Multi-year Plan
- Helping undercover leadership gap, develop organisation design.
- Create structures and processes to manage scale
- Give access to talent networks and interim advisors who can step in during key periods
New Markets
- Help our portfolio companies with international potential to navigate global markets
- Introduce them to potential customers, partners, and investors in different geographic operations
Ethics & Values
- Emphasize strong governance at an early stage, assist companies with their board structure.
- Help develop DNA to maintain the highest ethical standards
- Implement financial controls and internal processes for transparency and operational efficiency
Cactism
(noun) /ˈkæk.tɪ.zəm/
Backing resilience
the ability to thrive, endure and scale in challenging environments. ... We identify and support businesses that are not just high-potential but inherently resilient - ventures that can survive scarcity, navigate uncertainty, and still produce meaningful, durable growth. It conveys a philosophy of backing founders who build with discipline, efficiency, and long-term survivability, ensuring that when capital and strategic support are applied, growth is both sustainable and robust. read more
Betterfly
(verb) /ˈbɛt.ər.flaɪ/
Transformational scaling
the process of nurturing early potential into fully realised, ... high-growth enterprises. We provide intentional, hands-on support during a company’s inflection point - marking the shift from fragile beginnings to sustained, accelerated growth. It reflects our ability to recognize latent potential, catalyze transformation, and enable companies to fully spread their wings in competitive markets. read more
Your Business.
Our Support.
Sounding Board
- Our operating experience provides the depth and width for our Founder Partners to brainstorm, debate competing strategic priorities, plan for their next phase of growth, evolve organisational structure. And avoid landmines.
PE Rigour in VC
- PE discipline. VC speed.
- We bring the best practices of Private Equity especially in assessing data around past performance, traction, gross margins.
Product-Market Fit (PMF)
- PMF is when clients see value in the product and are willing to pay for it. Regularly.
- Numbers aside, we also look for intangibles like user feedback, cohort behavior, user journeys to expose friction points that a spreadsheet cannot surface.
Format & Frequency
- Monthly / Fortnightly meetings for business updates, governance and assistance.
- Half / Full day workshops to help prioritize and/or solve specific problems.
ESG Compliance
Cactus Partners is committed to ensure strict compliance of the Environment, Social and Governance (ESG) standards as defined by IFC in all the companies we invest in.
You can mail your questions and concerns pertaining to our Fund’s ESG policy or of our portfolio investments at
esg@cactuspartners.in
