Our investment thesis centered on AMPM’s ambition to build an institutional global luxury brand from India—distinct from traditional designer labels that largely cater to ethnic or occasion-wear audiences.

AMPM sought to create globally appealing products anchored in process-driven design and a brand identity suited for international expansion. Key factors strengthening the opportunity included a clear rebranding strategy across product, pricing, and distribution; thoughtful market positioning within the aspirational luxury segment; a diversified presence across boutiques, direct-to-consumer channels, and pop-up formats; and a strong team across design, manufacturing, marketing, and finance. ...

With years of meticulous brand-building behind them, Priyanka and Ankur crafted a label aligned with rising discretionary spending, evolving consumer tastes, and a growing appetite for modern Indian luxury. AMPM is well placed to emerge as a globally relevant brand for everyday luxury and contemporary occasion wear.

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